June 20, 2023
Acronym for 'East London Vintage' - E.L.V. has sustainability at the heart of its concept, taking jeans destined for landfill and transforming them into desirable, modern clothing - jeans, jackets and shirts for both men and women.
Working with local businesses at every step of the process, from vintage warehouses to launderettes to East London ateliers, the brand really puts its money where its mouth is. Did you know, for example, that to clean the denim - 7 litres of water is used, whereas creating a brand new pair of jeans would use 7000 litres – which is what one person would drink over 13 years!
All the E.L.V. denim products are constructed by hand at the Blackhorse Lane Ateliers, a socially inspired business where the employees are invited to become shareholders in the company, and are paid a fair, living wage.
Uniquely, any scraps left over from the process are donated to artist Ian Berry, who makes sculpture and collaged 'paintings' with them. His method started when he noticed, and became seduced by the many contrasting shades of blue in a pair of old denim jeans, and now he is known worldwide for his denim creations. So as you can see - this is re-cycling at its most impressive.
The E.L.V. Denim Pop up store is open now until July 17th.
194 Ebury street, SW1W8UP.
September 19, 2023
Meet Me In Marylebone | September 30th 2023
Join us at Tracey Neuls on September 30th for an unforgettable day of fashion, creativity, and fun. From 12 PM to 6 PM, immerse yourself in the vibrant atmosphere of Marylebone Village as restaurants and retail shops come alive with exciting activations, music, drinks, and delectable nibbles. Tracey Neuls will be at the heart of the action, offering in-store specials you won't want to miss!
September 12, 2023
London Fashion Week and LDF
We love September!
With London Fashion Week and the London Design Festival fast approaching - creatives of the word flock to the capital. It's THE month for design inspiration...
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