We've been talking so much about jelly fish recently because of our new shop installations with the jellyfish lamps. (in Marylebone and Redchurch Street) I went snorkelling in the Keys and low and behold there were so many jelly fish down there - it was like a game of dodge ball. Even though they were slow you'd be swimming along happily looking at a fish, turn your head and there'd be a massive jelly fish staring right at you. It was funny but really quite ominous because they do sneak up on you. I followed one for a bit and they are beautiful but did not fancy a collision, so made some sharp right angle manoeuvres with my flippers on.