Tracey Neuls launched her label in year 2000 after winning the New Generation Prize at London Fashion Week. She has built up an international reputation for unique, extraordinary and intelligent shoe design. Amongst her peers, she is known as the Designers’ designer with Rei Kawakubo from Comme des Garcon wearing the shoes herself. Stocked by both mass market retailers and unique independents, a loyal following has led to over 50 international wholesale clients worldwide.
Through the years Tracey Neuls’ interaction with both art and design worlds has given her a unique position in the fashion market – literally one foot in fashion and the other in art and design. Neuls has collaborated with like minded creatives such as product designer Tord Boontje, artists Nina Saunders and Boo Ritson to the Museum of Everything, architects Retrouvius and illustration collective LeGun to name but a few.
Neuls’ scope for press coverage extends from fashion press (Vogue, Elle, Sunday Times Style) to the design & culture media (Dezeen, BluePrint, Frame, Time Out, etc.) and also into the digital arena with bloggers constantly referencing her designs (Style Bubble, Wee Birdy, Polyvore, FT Reconnoisseur, etc.). Tracey is also published in many footwear and design hardbacks.
From private clients that return time after time to stockists that buy season after season, Tracey Neuls Ltd. has built up a respected reputation for unique, well fitting footwear in a class of her own.