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Create Your Own Vision: Tracey Neuls | Ollie Quinn

February 14, 2019

Create Your Own Vision: Tracey Neuls | Ollie Quinn

Website: Ollie Quinn 
OQ Frame: Helen in Gold
Photography by: Holly Whittaker
Written by: Jocelyn Tennant, Writer & OQ Commercial Drive Manager

Who is Ollie Quinn?

They are a motley crew of doers, thinkers, makers and creators from across the globe that have come together to create something special for you - our friends, our customers, our communities. 

As part of their "Create Your Own Vision" Series they interview Tracey Neuls about her vision and how it all started.....

Tracey Neuls is the Canadian-born, London-based shoe designer behind her eponymous label, launched in 2000. Since then, TRACEY NEULS has grown to distribute worldwide, with three bustling boutiques in London.  Neuls has been making shoes her entire life. Starting with tissue boxes and toilet rolls at the age of nine, she’s come a long way to the expertly designed leather footwear she crafts today.
Designer Tracey Neuls
“Sometimes I feel lucky that shoes chose me, as honestly, I can’t remember a time when I wasn’t making them,” Neuls says. “I work with the foot, not against it, and my manufacturers credit me for using leather to ‘drape’ over the heel for a seamless effect, like a garment or a piece of clothing.” - Tracey Neuls.
Neuls first sketches her shoes, then goes on to sculpt their shapes out of Plasticine,  a putty-like modeling clay. “The smell always reminds me of being a child, and that evokes creative freedom,” she says. “All of the toe and heel shapes you see in the collections are original and signature to the brand.  You won’t find them somewhere else.”
Rightfully so, Neuls takes great pride in her unique, ergonomic designs. “When designed right, there is no need to ever be compromised by what shoes you wear,” she assures us. “My mantra is: ‘good design is something you should feel as well as see.’” I know it verges on sounding a bit patronizing, but there is a lot of education to be had within the world of footwear fashion. The best impact we can have is to inspire and always to empower—never to impede!"

Interview with designer Tracey Neuls in Coal Drops Yard

Neuls matches this distinct creative vision with the interior design of her brick-and-mortar stores. Take one step inside a TRACEY NEULS boutique, and you’ll notice something that immediately sets her brand apart from others: many of the shoes are suspended by ribbons from the ceiling. “This is a signature display of ours that we have owned since the beginning,” Neuls tells us. “The shoes are very sculptural, so it’s great to see them move from all angles and appreciate the detail.” This whimsical but elegant touch speaks succinctly to Neuls’ creative approach and brand ethos.


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August 19, 2019

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You may have been wondering why we ask for your birthdate when you subscribe to our newsletter. The answer is simple: we want to celebrate your birthdays with exclusive gift voucher.

It's one of the many perks our newsletter readers enjoy, together with exclusive sales and surprises. Not to mention the curated editorial content we bring every week!

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HIRING: Assistant to Brand Manager | Tracey Neuls
HIRING: Assistant to Brand Manager | Tracey Neuls

August 16, 2019

HIRING: Assistant to Brand Manager | Tracey Neuls

We are looking to recruit a competent, enthusiastic and confident individual to work directly with the Brand Manager. 

As one of London's most design-driven footwear brands, we always like to meet people with passion and creativity to work front of house in our boutiques or behind the scenes. If you think you might be the right fit, please send your CV with a covering letter to

More info...

An Invitation For You...
An Invitation For You...

August 15, 2019

An Invitation For You | September 10th 

Join us, Tuesday 10th September for an evening of insightful discussion at our Coal Drops Yard boutique. Hosted by the company Notable, special guests Sophie Power and John Watson will be sharing their thoughts on what it means to be a Modern Woman and Modern Man and the implications this has for brands.

Read more and essential RSVP here.