It's London Craft Week 2018, what better time to celebrate the craftsmanship of our original footwear.
Where and how we manufacture our footwear is very important to us. Shoe making is a craft and we want to support this age old tradition whilst pushing the boundaries each season.
For the past two decades, Tracey Neuls has continued to design with an original and distinctive signature, an extension of her character and personal values. Tracey Neuls sketches on yellow Post-it notes, fine line architectural drawings of the shoes that can be moved around in order to curate the collections.
A little passion goes a long way. It's important to know that all toe and heel shapes seen in the collections are all originally sculpted in clay by Tracey Neuls herself, making every detail original to her brand. Mostly, Tracey uses plasticine, as the smell reminds her of being a child and the creative energy it evokes. Refusing to use ready-made, off the factory shelf components is very rare and creates atelier quality.
All of our factories have skilled crafts people who are proud of the work they do. All our leather soles are signed in ink on the soles, a testament to the hands of the maker.
Entrepreneur Interview With Tracey Neuls
Sophie Barnard from Longstaff Longstaff discover our brand while walking the Marylebone Lane. Inspired by Tracey's approach to design and brand ethic, she decided to interview Tracey Neuls for her personnal project.
Final Sale | Up To 60 % Off
Most footwear looks dated after a year - not ours. Iconic Designs worn ever so little in this winter's lockdown are thankfully timeless and just as relevant and desirable as ever for years to come.