The Rise of the Conscious Consumer: How to Shop Responsibly | The Guardian Feature

LALA Gold Glam

Retail is changing as consumers are becoming more environmentally conscious. Tracey Neuls was featured in The Guardian's article on conscious shopping. The article focuses on the carefully curated retail destination of Coal Drops Yard full of retailers who are encouraging more mindful consumption, Tracey Neuls being one of them.

“The rise in disposable fashion is having a wonderful knock-on effect of creating a new shopper who is more interested in quality than quantity,” explains Neuls. “Excess and choice are being replaced by emotive purchases that people intend to have around for years. We have customers who have described our shoes that they bought some 10 years ago as if they were talking about their pets – with the same attachment and love.”

Read the full feature here.