Nicknamed the designers’ designer, London footwear icon Tracey Neuls is celebrated for combining the worlds of design, art and fashion. This time, for London Design Festival 2019, her footwear is stepping into film. Here is the full article as featured at London Design Festival.
It’s been long established that Tracey Neuls boutiques are more than just shops: they have become destinations of their own. Setting the stage for her sculptural shoe designs, Tracey Neuls spaces are renowned for indulging in the emotive experience. Immersive installations over the years have seen Neuls' boutiques transform into a bedroom, restaurant, theatre, indoor garden and school classroom.
"I want my designs to spark emotions in customers - memories, thoughts, challenges, desires. The world is full of autopilot shopping and mass market shoes, where emotions aren’t engaged. I have always played with this philosophy in my retail spaces and emphasised the sensory aspect of mind to toe shopping." - Tracey Neuls
Installations set the scene but it’s her shoe designs that live the real narrative, exploring new perspectives on design and comfort. Travelling by word of mouth and recommendation, her loyal wearers are like a global members club for those in the know. This shared Tracey Neuls mindset attracts a cast of characters: artists, writers, musicians, making each wearer tell their own story.
“It all began as TN29: I didn’t want people to wear a name, and I still strive for that individuality in people” - Tracey Neuls
Tracey Neuls’ ideas on individuality, her brand’s evolution and core values will be explored. A first-hand account of her creative process, inspirations and curiosity will be discussed in an original short film. The gallery-like arch of her Coal Drops Yard boutique will be reinvented to house a cinema-inspired installation. Shoes hanging from the ceiling, her brand’s signature and trademark display, will surround the rows of classic red velvet theatre seats. More akin to arthouse film than blockbuster movie, watch her merging surrealism with cutting-edge contemporary design.
This short film and cinema-inspired installation will launch for the London Design Festival in September 2019.
NEW IN | MULES
"Since launching in 2000, I've designed a lot of shoes. Funnily, it's taken me 38 collections to embrace the idea of a Mule? Now I'm hooked. All Summer, I lived in the more casual, flat version, these became like outdoor slippers. Now it's time for a winter Mule, with soft thick shearling lining for comfort and warmth." - Tracey Neuls
SHOREDITCH SAMPLE SALE
Have you been to our Shoe Bar Sale Shop yet? We now house a permanent selection of last pairs, archive one offs and prototypes to tempt you within a theatrical bar setting. Our cocktail of offerings delight all year round but this weekend, we are slicing an additional 10% off the sale. Timeless shoes that allow you some change in your pocket for a well deserved Gin and Tonic.
Online Marketing Assistant at Tracey Neuls
We are looking to recruit a competent, enthusiastic and confident individual to manage our online platform. They will be assisting our Brand Manager who works across most aspects of the Tracey Neuls business: overseeing the website, branding and marketing...