London Design Festival 2017 | Tracey Neuls

Tracey Neuls Bedroom Invitation

Shoe designer Tracey Neuls combines the worlds of design, architecture art and fashion. In conjunction with London Design Festival 2017, we launch her new Autumn / Winter collection.

Tracey Neuls locations are more than just shops, they have become destinations of their own. Renowned for celebrating the experience, immersive and out-of-the-ordinary installations are created inside each shop to present Neuls’ beautifully crafted footwear designs.

Previous installations have seen Neuls' shops transform into themes of theatre, restaurant, gardens and classrooms. For London Design Festival 2017, the inside of Tracey Neuls’ Marylebone will become a bedroom interior, celebrating one of the most intimate and private spaces in our homes.

A King Size McQueen Bed by the British modern furniture designer Matthew Hilton, crafted by De la Espada) is situated in the middle of the room, where customers can sit and try on their shoes. The beautiful bed sheets and throws are from The Linen Works. Above the bed and in the space of a dreaming mind, Tracey’s Autumn Winter’17 collection will hang from the ceiling, Neuls’ signature and trademark display. The shop will be decorated with a specially selected range of furniture and personal items to set the scene. An iconic Michael Anastassiades lamp will glow through the night so that passersby can peep through the shop’s windows.

Narratives relating to the different items will be featured daily, with a series of "Pillow Talks” from a variety of special guests. Fittingly, Tracey Neuls have also designed their first home-footwear collection, a range of shearling slippers, available in different colours.

Tracey Neuls’ Bedroom Invitation will launch for London Design Festival in September and continue through to December 2017.