Tracey Neuls | Designer’s Cut
Nicknamed the designers’ designer, London footwear icon Tracey Neuls is celebrated for combining the worlds of design, art and fashion. This time, for London Design Festival 2019, she is stepping into film.
It’s been long established that Tracey Neuls boutiques are more than just shops: they have become destinations of their own. Setting the stage for her sculptural shoe designs, Tracey Neuls spaces are renowned for indulging in the emotive experience. Immersive installations over the years have seen Neuls' boutiques transform into a bedroom, restaurant, theatre, indoor garden and school classroom.
"I want my designs to spark emotions in customers - memories, thoughts, challenges, desires. The world is full of autopilot shopping and mass market shoes, where emotions aren’t engaged. I have always played with this philosophy in my retail spaces and emphasised the sensory aspect of mind to toe shopping." - Tracey Neuls
Installations set the scene but it’s her shoe designs that live the real narrative, exploring new perspectives on design and comfort. Travelling by word of mouth and recommendation, her loyal wearers are like a global members club for those in the know. This shared Tracey Neuls mindset attracts a cast of characters: artists, writers, musicians, making each wearer tell their own story.
“It all began as TN29: I didn’t want people to wear a name, and I still strive for that individuality in people” - Tracey Neuls
Tracey Neuls’ ideas on individuality, her brand’s evolution and core values will be explored. A first-hand account of her creative process, inspirations and curiosity will be discussed in an original short film. The gallery-like arch of her Coal Drops Yard boutique will be reinvented to house a cinema-inspired installation. Shoes hanging from the ceiling, her brand’s signature and trademark display, will surround the rows of classic red velvet theatre seats. More akin to arthouse film than blockbuster movie, watch her merging surrealism with cutting-edge contemporary design.
This short film and cinema-inspired installation will launch for the London Design Festival in September 2019.
New Hot Styles
"The best things in life are simple. No excessive details clutter this silhouette. Signature to our design heritage, the entire Kieran Fire shoe is constructed in one piece of leather from top to bottom of the heel. Staring at this unique flicker of flame-red patent with suede is sensational." - Tracey Neuls
Our film Tracey Neuls Designer's Cut | Now Showing at Marylebone!
Launched originally at London Design Festival 2019, our original film "Tracey Neuls Designers Cut" gives a unique and insightful look into our favourite designer's creative process and inspirations.
We are pleased to announce that it is now showing throughout the day at our Marylebone Lane boutique.
Notice our conceptual popcorn window display!
NEW IN | MULES
"Since launching in 2000, I've designed a lot of shoes. Funnily, it's taken me 38 collections to embrace the idea of a Mule? Now I'm hooked. All Summer, I lived in the more casual, flat version, these became like outdoor slippers. Now it's time for a winter Mule, with soft thick shearling lining for comfort and warmth." - Tracey Neuls