For Immediate Release
Retail gets a shake up - New Tracey Neuls Flagship
Formulaic shopping is shunned at the latest retail / gallery space from Footwear Designer Tracey Neuls. Coals Drop Yard, once utilitarian Victorian warehouse, once legendary night club will reinvent itself in historic fashion by becoming the new house of the best kept secret in footwear.
Rather than focusing on a static shop fit that quickly becomes old hat, Tracey Neuls prefers to create a gallery space that has changing exhibitions within. The floor itself has cavities that are changeable; planting trees, filling with coal or any different message she feels to communicate. Tracey’s spaces are always inventive, thought provoking and unique. Her shoes will be hung from strings in signature fashion, swaying to mimic the movement of feet walking. Not to mention, a gratis drinks trolley that rolls in daily after work hours.
“I want shoppers to ‘feel’ when they come to my shops – to experience the space as much as the shoes. From mind to toe shopping.” - Tracey Neuls
Opens October 26, 2018
Tracey Neuls, Unit 59
Coals Drop Yard, Kings Cross
More about designer Tracey Neuls…
Almost two decades in the Design Industry, the brand is known for original, sculptural footwear that look as great as they feel. These two elements aren’t always found together and this beautiful contradiction translates through Neuls' prolific design archive. Mixing together the traditional and the contemporary, naturals with neon, craftsmanship and innovation with a rebelliousness that’s always perfectly executed. With 40 collections to date, Neuls is a true expert in footwear design. The distinctive shapes are sculpted by Neuls herself resulting in a truly unique and timeless product.
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It begins to look a lot like Christmas at Coal Drops Yard.