Designer Tracey Neuls’ signature display has always been to hang the shoes from the ceiling. She is the true pioneer of this original and unique display since opening her Marylebone Shop in 2005 and her Redchurch Street Shop in 2011. Collection of shoes are suspended, hanging on strings or ribbon in both shops.
In a market saturated by sameness, it is not only Neuls’ idea of hanging shoes that offers a different viewpoint, her shops always exhibit something unique and intriguing.
To quote Mary Portas ‘Queen of Shops’ “Tracey Neuls is like walking into the artist’s imagination.” One of the reasons we hang the shoes is because the designs are very sculptural. With so many different details, it’s important to see the sole and views from the back and front. Much of the silhouette is lost if simply sitting on a shelf. The designer also has a reputation for challenging the pre-conceived concepts of retail and how the shopping experience should be.
Neuls is revered for footwear design, plus the ideology and pre-conceived ideas of what the retail experience should be. Treating both shops like a contemporary gallery space, many creative collaborations have been and continue to be showcased. Artists and designers we have worked with include the likes of Saatchi artist Boo Ritson, Matthew Hilton, Nina Saunders, LE GUN collective, Tord Boontje, Cutler and Gross, The Museum of Everything, Nicola Yeoman and James Rhodes.
Over the years, the shops have been transformed into different installations, including a bedroom, a restaurant, a school classroom and a theatre.
"Tracey Neuls has been designing women’s shoes for over fifteen years. Her designs and ideas are hugely influential, but also widely copied” - Vicky Richardson, The British Council