Designer Tracey Neuls’ signature display has always been to hang the shoes from the ceiling. She is the true pioneer of this original and unique display since opening her Marylebone Shop in 2005 and her Redchurch Street Shop in 2011. Collection of shoes are suspended, hanging on strings or ribbon in both shops.
In a market saturated by sameness, it is not only Neuls’ idea of hanging shoes that offers a different viewpoint, her shops always exhibit something unique and intriguing.
To quote Mary Portas ‘Queen of Shops’ “Tracey Neuls is like walking into the artist’s imagination.” One of the reasons we hang the shoes is because the designs are very sculptural. With so many different details, it’s important to see the sole and views from the back and front. Much of the silhouette is lost if simply sitting on a shelf. The designer also has a reputation for challenging the pre-conceived concepts of retail and how the shopping experience should be.
Neuls is revered for footwear design, plus the ideology and pre-conceived ideas of what the retail experience should be. Treating both shops like a contemporary gallery space, many creative collaborations have been and continue to be showcased. Artists and designers we have worked with include the likes of Saatchi artist Boo Ritson, Matthew Hilton, Nina Saunders, LE GUN collective, Tord Boontje, Cutler and Gross, The Museum of Everything, Nicola Yeoman and James Rhodes.
Over the years, the shops have been transformed into different installations, including a bedroom, a restaurant, a school classroom and a theatre.
"Tracey Neuls has been designing women’s shoes for over fifteen years. Her designs and ideas are hugely influential, but also widely copied” - Vicky Richardson, The British Council
"We have had a lot of fun in our East London shop, pushing the boundaries of retail, treating it like a gallery and hosting thought-provoking Artist Collaborations and creating our most recent Mise en Scene Shoe Bar. We've had a blast and thought leaving you on a funny note would make perfect sense. We look forward to serving you at our other Two Locations in London and of course Online.
Thanks for all your support, laughs and damn good fun - onwards and upwards!"
This year, the Viral ACBF will be a new online experience bringing you a lot of good surprises! We're really happy to be sharing the web live access with over 100 artists! For art lovers and curious spirits, you'll be able to find paintings, sculptures, photography & print edition, ceramics, collages, drawings and all sorts of weird and amazing artworks and of course SHOES.