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Twenty Years of Timeless Design | Winner Revealed!
February 08, 2022
Twenty Years of Timeless Design
To mark the brand's 20th-anniversary celebrations, iconic footwear designer Tracey Neuls invited fellow shoe aficionados to submit designs to adorn her signature Geek Sneaker shoe. One lucky winner was offered the chance to have their design printed onto a limited edition shoe in collaboration with the brand.
This is the winning entry, submitted by artist Keira Rathbone - outstanding due to her distinctive drawing style and use of a manual typewriter as drawing tool. With London as her muse, Rathbone's design is the perfect celebration of Tracey Neuls' twenty years as a London brand.
Vision, innovation, tradition
Featuring the BT Tower (formerly Post Office tower) the design in red and black typewriter ink plays on the building's iconic status as a communications hub, depicted amidst the bustling streets of Fitzrovia. This limited-edition shoe is a design collectible - a love letter to London, perfect for pounding the streets.
Designed over a decade ago, Tracey Neuls reinvents her classic Geek style for each collection in a multitude of colourways, textured leathers, and innovative fabrics. The open call competition received an overwhelming number of entries, many from within the creative community - a testament to the appeal of Neuls' designs amongst her peers.
With over 40 collections to date, Tracey Neuls is an expert in shoe design.
Created at family-run factories using the most luxurious Italian leathers from ethical tanneries, the design and production process honours the traditional craftsmanship of shoemaking, whilst continually pushing the boundaries of contemporary footwear.
Creating a retro office mise-en-scène, Tracey Neuls’ original boutique will display her shoes whilst offering iconic office drinks of tea, coffee and whiskey all day long as part of the London Fashion Week. Step into a world of typewriters, shoes, and the office as it used to be.
We’re all glad to be back!
Watch this space for our upcoming Keira Rathbone feature. 
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