The origin of the saying can actually be traced back to the 4th century AD when the Roman Empire was undergoing much instability and had already split in two.
We too, feel split in two. Black Friday has been an event to dredge out the old and rid the overloaded stocks of mass sellers. An event ridden with such excess doesn’t fit within our often limited edition designs and timeless footwear. On the other hand, we appreciate you wearing our shoes and feel to fight the power of big, to help you support us small. So here it is, our little sale to say thank you for your support and damn it - keep enjoying the shoes!
From 14 October - 1 November Secret7 will exhibit all the artwork at NOW Gallery on Greenwich Peninsula in London, all 700 records will be sold via auction on the final day. All profits will be donated to help refugees.
Tracey Neuls is proud to be part of this movement amongst photographers, illustrators, painters, graffiti artists and sculptors.
"We have had a lot of fun in our East London shop, pushing the boundaries of retail, treating it like a gallery and hosting thought-provoking Artist Collaborations and creating our most recent Mise en Scene Shoe Bar. We've had a blast and thought leaving you on a funny note would make perfect sense. We look forward to serving you at our other Two Locations in London and of course Online.
Thanks for all your support, laughs and damn good fun - onwards and upwards!"