We're Celebrating Our 25th Anniversary!

Tracey Neuls is celebrating 25 years of her label, but the story started way earlier, at age nine, to be exact, making shoes out of cereal boxes and tissue rolls. Encouraged by her mum and fuelled by long walks around Vancouver Island with The Smiths in her ears, Tracey developed a way of thinking that still defines her work today: a love for contrast, where tradition meets rebellion, neon meets nature, and every detail has intention.

She first studied Fashion before falling for Footwear at Cordwainers in London, then headed to Italy to refine her craft. At 29, she launched her first label, TN_29, which eventually became the Tracey Neuls brand we know today. Her process is tactile and personal—think Moleskine sketchbooks, sticky notes, and sculpting shoe lasts out of Plasticine. It’s a hands-on approach that reflects her early training in fashion; she doesn’t just draw shoes, she drapes them.

Now, with over 50 collections under her belt, Tracey’s work has been recognised by the Royal Society of Art, The Design Museum, Barcelona’s Museum of Modern Art and TimeOut, who named her one of London’s “Top Ten Creatives.” Her shoes are not about chasing trends—they’re made to be worn, lived in, and loved.

As Tracey puts it, “Good design is something you feel as well as you see.”