Tracey Neuls first label was called TN_29, launched when she was 29 years old. She didn't want people to wear a name, she wanted them to be themselves. “I really strive for that individuality in people and not the sameness.” - Tracey Neuls

This was fuel for her to create something uniquely made for the individual and she has remained on this path ever since. After many years with TN_29, Neuls now appreciates that people want to know more about the designer behind the brand, so our collections all come under the name of Tracey Neuls. Her mission has not changed and she continues to provide wearers with timeless, original and comfortable footwear.

Tracey Neuls has now been designing distinctive shoes of quality for nearly two decades. With over 30 collections to date, Neuls is an expert in shoe design. Known for confident sculptural silhouettes, her ethos is 'Good design is something you feel as well as you see.' 

Throughout her career, Tracey continues to receive awards for her design innovation and vision, from the prestigious Royal Society of Art, Drapers, The London Design Museum, D&AD, New Generation Award and was asked to show her work at the Barcelona Museum of Modern Art. Neuls was nominated as 'One of the Top Ten Creatives' and fashion influencers living in London by TimeOut and her Marylebone Boutique is Mary Portas' top 5 best shops in the city.

The Design Process
For the past two decades, Tracey Neuls has continued to design with an original and distinctive signature, an extension of her character and personal values. Combining both her creative and technical ability, she creates shoes that are unique and wearable, two things not often found together. Tracey Neuls sketches on yellow Post-it notes: fine line architectural drawings of the shoes that can be moved around in order to curate the collections. When she sketches, she does so in her garden or in a café she has never been to before. It's not mood boards, magazines or trends that inspire, it's more a kinetic, personal and emotional response to design.

Originally Hand Sculpted
A little passion goes a long way. It's important to know that all toe and heel shapes seen in the collections are all originally sculpted in clay by Tracey Neuls herself, making every detail original to her brand. Mostly, Tracey uses plasticine, as the smell reminds her of being a child and the creative energy it evokes. Refusing to use ready-made, off the factory shelf components is very rare and creates atelier quality.

Produced In Portugal 
Where and how we manufacture our footwear is very important to us. Shoemaking is a craft and we want to support this age-old tradition whilst pushing the boundaries each season. All of our factories have skilled craftspeople who are proud of the work they do. Our leather shoes are signed on the soles, a testament to the hands of the maker. Tracey Neuls began making shoes in Italy, together they embarked on crafting artisan footwear in Portugal, where her shoes are still produced. Luxury Italian leathers are sourced from small ethical tanneries and used on both the uppers and the linings, no corners are cut when it comes to quality, inside or out. 

Vegetable Tanned Leather
Tanning is an integral part of the process of transforming leather into suitable material for everyday use - essentially taking out the water, and preserving the leather.
Veg Tanning achieves the goal of making the leather usable while respecting the environment.
Any surface marks are all part of the leather's charm and natural patina. Veg tan maintains its natural oils and these marks can be rubbed out with a bit of pressure from your finger. Leather ages naturally, colours can darken and change. This process should be embraced. Your leather shoes are a timeless product to be worn and loved.

A Description Of The Collections
We have a variety of aesthetics; a selection of rubber soles and leather soles, from casual flats to luxury handmade high heels. Tracey Neuls' close relationship with one of the most talented shoe ateliers continues to create handcrafted leather soles and her designer classics. 

Pioneering Design _ The Leather Covered High Heel
Inspired by a shadow, the heel is covered in leather from the upper down, eliminating any internal construction lines to create a clean, seamless silhouette. The curve of the heel is always designed to consider the ankle and leg in the same line. A beautiful continuous line. Tracey Neuls was the first to develop this construction method some fifteen years ago and it has become one of her most recognisable details. Red carpet craftsmanship, it is very hard to produce and takes great skill from rare ateliers.
  

The Geek Collection
"Beautiful shoes for an active life" - is how The London Design Museum described Neuls' Geek Collection. These design classics, now in production for over a decade provide the perfect combination of something sporty and smart. Our reflective Geek is made entirely of reflective textile and fully lined in leather, functional and fashionable with a high vis impact. We continue to make the Geek through all seasons, in different leathers and colours. They are collectible, we offer collaborative versions and limited editions.

London Living - A Heel To Cycle In
Seeing our customers cycling about in our highest heels, inspired a rubber heel that you can truly cycle in. The shape hugs the peddles perfectly and the sole is supported by an internal metal shank. A reflective strip keeps you stylish during the day and safe at night. This pioneering heel to cycle in is an important part of Neuls' design history.

A Mix of Materials
The soles of our 'Heart Collection' have a distinctive mix of modern rubber with a nostalgic strip of leather veneer. A London map is embedded into the sole, depicting the route from our Tracey Neuls West London Boutique in Marylebone, to our Studio in East London.  

Tracey Neuls Men's Collection
The Tracey Neuls Men's Collection bears all the hallmarks of our women's range; contemporary yet classic in design and carefully constructed for fit and durability. Blurring the boundaries between a classic Derby and a trainer, our men's styles are truly all day, all occasion shoes. The details have been considered, from hand stitching to padded insoles that can be removed for a personalised fit. Our men's shoes come with leather laces and an extra cotton version is included with every purchase.

Tracey Neuls opened her first boutique in Marylebone, West London in 2005 followed by a brand new space in Coal Drops Yard, King's Cross in 2018. Believing a store to house artistic shoes should be more like a gallery, Tracey Neuls creates experiential spaces that change from season to season. Shoes are always hung from the ceiling. The swaying of the shoes shows all aspects of the footwear like three-dimensional sculptures which allows them to be experienced in all their beauty.