Tracey Neuls x Dashing Tweeds
Tracey Neuls has always prided itself on collaborative efforts. From working with seasoned ateliers to London-based designers, collaborations have always felt more than temporary moments and trends. We are drawn to partnerships which use elevated materials, unique visions, and the bringing of intelligence and taste to everyday wear. This season we are proud to announce our collaboration with Marylebone-based textile studio and shop, Dashing Tweeds.
After 25 years as a fashion photographer, Guy Hills turned his attention towards urban tweed with textile designer genius, Kirsty McDougall, modernising the material for an urban environment with high-tech yarns, as seen on our Reflective Wool Geeks. Long associated with the open pastures of Scotland and Ireland, with a yearning for heritage and nostalgia, tweed is being reinvented for movement, city environments, and 21st century expression. Each cloth begins its life in London as a hand-woven sample, before being produced by specialist British mills, ensuring authorship and integrity. Dashing Tweeds’ textiles combine traditional techniques with unexpected colours and new yarns, creating a result which looks forward while paying homage to British textile history.
For Tracey the collab felt instinctive, both brands sharing a passionate interest in material excellence and a resistance towards trend-led design. Both Tracey and Guy prioritise originality, timelessness, and a strong authorial voice which is bolstered by the best of the best textiles. The Geek is over 20 years old, at its birth it redefined functional footwear with a bold leather profile, made for city cyclists and creative consumers. A cyclist himself, Guy is the perfect person to reinterpret the Geek Sneaker. A familiar Tracey Neuls silhouette becomes transformed through texture, pattern and tactility. The tweed introduces depth and character, allowing the shoe to tell a layered story.
Tracey Neuls and Dashing Tweeds are founder-led and design-forward, vision remains inseparable from the product. Customers aren’t just buying the shoes or textiles, but a story and a heritage. Traditional hand-made techniques, whether from Portuguese footwear ateliers or British textile mills, become the platform for experimentation rather than nostalgia. To these artisans, shoemaking and weaving are living disciplines. Sustainability comes naturally to approaches like these, with long product lifespans, local production, and an avoidance of trends, both brands generate a slower, responsible relationship with fashion and craft.
That both brands call Marylebone home lends the collaboration a natural cultural weight that deepens its impact. Two independent businesses operating within a village-like atmosphere fosters friendship and a shared ethos. Marylebone has long supported a distinctive blend of independence, creativity, and luxury. It’s a place that has resisted the commodification and Americanisation of many historic parts of London, maintaining a commitment to ground-up craftsmanship and a genuine love for community.
This collaboration celebrates makers who challenge conventions and elevate everyday objects through thoughtful design. The Dashing Tweeds Geek is a limited piece and will move quickly. Designed to endure, it is an investment in a conversation between material and form, history and innovation, city and craft.
Written by Jason Cassar for Tracey Neuls Online.