In March 2024 we launch our first sustainable trainer.
The CHICK’r fuses creativity with the latest innovation in sustainability. These cool women’s designer trainers have an unexpected twist, featuring Tracey’s signature craftsmanship and unique brand DNA.
Largely made from bio-based materials, these distinctive sneakers are crafted in Portugal using renewable, lightweight resources such as sugarcane. We are really excited to be involved with such innovative new processes.
Here's a little bit of the science:
The bio-based foam used in our soles is considered a by-product of the sugar industry - processed by a mill where the sugarcane is crushed. The first press is mostly used to produce sugar, with subsequent presses extracting residual sugars to create ethanol. This ethanol eventually becomes the raw material from which bio-based EVA foam is made.
By using a sugarcane-based sole, we not only reduce our dependency on fossil fuels, but we also help with capturing carbon. Through photosynthesis, sugarcane takes CO2 from the air and a portion of this CO2 is locked into bioethanol, the basis of our bio-based soles. Thus carbon dioxide is removed from the atmosphere - and this is great for the environment. Not only that, but the sugar cane byproduct is a biodegradable material so that eventually - at the end of its life, it will return to the earth and not enter landfill.
They feel good for the planet and look good enough to eat.