Visiting VV Rouleaux on Marylebone Lane is always a treat to browse through the different ribbons, tassels and trims. A beautiful shop, it is one of our favourites in Marylebone. Designer Tracey Neuls chose an orange and white trim that has been used in production for our new SS18 Geek and Kate shoe.
Your day must be very varied dealing with all the different requests and customer needs?
Oh yes, it’s fabulous. From craft, to fashion, weddings, interiors, display and decoration, nothing is unusual at V V Rouleaux. We love it when a customer comes to us with a vision that’s completely different to the norm.
Do you notice your consumer demands based on fashion trends and is there one at present?
There definitely is changing demand based on fashion trends. Decorating everything with pom poms and tassels is very popular at the moment… What’s not to love about pomp oms and tassels?
How long have you been on Marylebone Lane for?
We’ve been in lovely Marylebone for 26 years.
You always have amazing exteriors where you embellish the outside of your shop, especially for Christmas. Which has been your favourite?
I loved Christmas 2015 when we covered the shop in multi-coloured rosettes.
What country are the majority of your materials sourced from?
Mostly Japan, but we source from all over the world to ensure the highest quality.
You supply over 10,000 ribbons but is there one ribbon or trimming that is particularly special or inspiring to you?
It’s difficult to choose just one, but wire-edged ribbon would have to be my favourite. It’s so versatile. You can use it to make beautiful bows, hats, and so much more.
You must see many interesting things created from your shop’s selections, as well as our Tracey Neuls shoes can you namesome of interest?
Both in store and on our Instagram hashtag #VVRCreations we see wonderful things made with our ribbons and trimmings, it’s so inspiring. Faux molding wall panels using grosgrain ribbon and feather bridal bouquets are a couple of my recent favourites.
You run regular workshops such as tassel making or millinery design, is there something in the pipeline?
We have 'Flower Making' where you’ll learn how to make beautiful blooms like pansies and roses using my favourite wire-edged wired ribbon, 'Hats & Headdresses' which teaches top millinery techniques, and 'Knots & Tassels' on Thursday 26th July which shows you our best tricks for making Turk’s head knots and tassels.
You can find out more about our workshops and book online here
For a variety of haberdashers products and custom fashions.
102 Marylebone Lane
London W1U 2QD
Tracey Neuls West
29 Marylebone Lane
London W1U 2NQ
"We have had a lot of fun in our East London shop, pushing the boundaries of retail, treating it like a gallery and hosting thought-provoking Artist Collaborations and creating our most recent Mise en Scene Shoe Bar. We've had a blast and thought leaving you on a funny note would make perfect sense. We look forward to serving you at our other Two Locations in London and of course Online.
Thanks for all your support, laughs and damn good fun - onwards and upwards!"
This year, the Viral ACBF will be a new online experience bringing you a lot of good surprises! We're really happy to be sharing the web live access with over 100 artists! For art lovers and curious spirits, you'll be able to find paintings, sculptures, photography & print edition, ceramics, collages, drawings and all sorts of weird and amazing artworks and of course SHOES.