Shopping at a Tracey Neuls store is always a unique experience. It's rare to find boutiques in London with as much attention to detail. Creating immersive experiences instore is what makes us so special, from bedrooms to bars, cinemas to classrooms, Tracey has done it all.
Our most ambitious store design yet is currently taking place at Kings Cross, where we have created a fully functioning cinema to display our video about Tracey, her design and her process. The store has been a great success and has enabled us to showcase this short documentary in a unique and experimental way. Aside from the incredible layout and design of this space, there is a multitude of other perks for you to take advantage of, such as complimentary popcorn for when you want to take a seat and watch our film as well as offering Ui, a Japanese drink after 6 PM as a gift from us to you.
Ui is a drink of two parts, which when combined, blossom into a burst of subtle yet exquisite flavour. The essence is fresh-tasting, floral alcohol crafted in Japan using the traditional techniques of rice fermentation and flower yeast. The accord is a selection of naturally extracted ingredients, carefully chosen to enhance the floral notes of the essence.
The Tracey Neuls luxury experience doesn't stop there... Every purchase from our leather sole collection comes complete with elegant faux fur dust bags in an attempt to stray away from the traditional throwaway plastic bags commonly seen in conventional packaging.
On the exterior is a sturdily constructed box, almost like a piece of furniture, sliding out like a drawer with a leather pull tab that makes the box opening even more satisfying. Complete with the faux fur dustbags it's the keen attention to detail and subtle features that sets Tracey's shopping experience aside from everyone else. Tracey doesn't leave a stone unturned with everything she produces, from packaging, store designs and of course, shoe design.
From 14 October - 1 November Secret7 will exhibit all the artwork at NOW Gallery on Greenwich Peninsula in London, all 700 records will be sold via auction on the final day. All profits will be donated to help refugees.
Tracey Neuls is proud to be part of this movement amongst photographers, illustrators, painters, graffiti artists and sculptors.
"We have had a lot of fun in our East London shop, pushing the boundaries of retail, treating it like a gallery and hosting thought-provoking Artist Collaborations and creating our most recent Mise en Scene Shoe Bar. We've had a blast and thought leaving you on a funny note would make perfect sense. We look forward to serving you at our other Two Locations in London and of course Online.
Thanks for all your support, laughs and damn good fun - onwards and upwards!"